This was the first group project for the Creative Placemaking class. It consisted of choosing a brand and creating a new immersive experience based on it. We chose National Geographic, a cruise ship, and a private island as the experience. Below are my sketches for the project and the final product. My contributions include writing the narrative, searching and organizing the photos for the moodboard- experience location, and both of the brand activation portions. I also added the NatGeo logo to the first part of the Miro board as a border for those sections, as you can see if you zoom out, and designed the grid for the Moodboards-experience location to line up the colors on the photos as much as possible, and the Brand Activations - Interiors, food, etc. portion to look like a camera shutter if you look closely.